A live 6 week cohort for residential electricians

Get off the tools. Run the business instead of it running you.

Learn tonight. Change everything.

You're great at the work. Nobody's arguing that. But great work alone never fixed the pricing, the lead flow, or the phone that won't ring right. Night School installs the operating system your trade never handed you, live, two evenings a week, with about 20 electricians climbing beside you.


Booked solid and somehow still broke. Quoting from the gut. Winning jobs you lose money on. Sound familiar?

Every residential electrician we work with hits the same wall. The tools got you here. The tools won't get you out. You built a job around your own two hands, and now the job owns you: the pricing guesswork, the feast and famine lead flow, the "let me get you a quote" calls that never call back.

None of that means you're bad at business. It means nobody ever handed you the system. Trade school taught you code. It never taught you a service rate built from your real numbers, real options on every call, or how to make the phone ring without buying ads.

That's what Night School is for. Not theory. Not another course you watch at midnight. A live camp where you build the system into your business while the cohort watches you do it.

Guys who ran this exact play

real electricians, real numbers, on the record
Nathan Miles
$1.1M in his first 54 weeks in business.

Started with zero customers. Built the systems first, then ran the play. Hear it in his own words →

Amelio Martini
Almost quit the trade. Now building a $1M shop.

Same tools, same truck, different operating system. The turnaround story →

The Uncomfortable One
Why 95% of electricians never hit $1M.

And what the 5% do differently. If this episode stings, that's the point →

Six weeks. Nights only.

built for working electricians
Weeks 1–4
The Foundation

Price like the giants, leads without burning cash, the options method, and closing so the customer thanks you. Tuesday and Thursday nights, one hour of lesson, questions after.

Week 5
Day School

Pick your classes and sit with the million dollar operators we run with year round. Marketing, sales, options. Ask them anything.

Week 6
Your Roadmap

We game plan the rest of your year together, plus a private 1:1 to get your next moves locked in.

every class is recorded. hotel room, truck cab, 5am with coffee, the course is yours forever.

We don't teach you to push.

We teach you to lay out a real set of options and let the customer choose. Turns out, when you show them the truth, they usually choose more. Not because you pressured them, but because for the first time somebody finally told them the whole picture.

The Service DNA app is yours. forever.

No subscription, no additional fees, no "your access expires when the cohort ends." You install the instincts of the best electric service operators alive, and they stay installed. The nurture ends when Night School ends. The nature is yours for good.

Love it or leave it.

Get in, show up, do the reps. If at any point in the first two weeks you decide it's not a fit, you get every dollar back and you walk away. No hard feelings, no hoops. All we ask is that you actually attended, contributed, and gave it an honest shot.

two weeks to fire us. full refund. no fine print.

About 20 seats. Every four weeks.

We keep camps small on purpose, because every electrician in the room gets built on live. Apply below, then grab a time on the calendar. The call is where we figure out, together, if this is your camp.

step 1 of 2: book your call
Book my call →

15 minutes, no pressure, no sales script. Just two electricians figuring out if the fit is real.

Backed by the Love It or Leave It guarantee: two weeks to fire us, every dollar back, no fine print.